This is a Logo and branding I did for Blatchford Clinical Services. This company is involved in Prosthetics, Physiotherapy and the like. They had been in the business for 120 years and prestige and experience played a big part in what they did. The colours where chosen due to them displaying intelligence and professionalism, but also a cutting edge modern feel. I wanted to present the prestige the company had, and did this using a shape that reflected not only the socket of the beautifully shaped prosthetics the company produced but also resembled a shield, as would be present in such things as coats of arms and other things usually carrying a prestigious nature.
I also incorporated a blade foot shape, again inspired by the prosthetics as this brought the shield nicely into a modern stance and gave the logo its overall signature.