The front page and two extracted pages from a 8 page brochure I created for an exclusive brand to Lockhart Catering. The name ‘Chefmaster’ and logo had already been produced however the brand had no strong branding. Within this design I looked to have Chefmaster own a style and colourway.
The idea behind this was to make ‘Chefmaster’ recognisable without the name or logo present. The strong colours and repeated gradients help to achieve this. The mainly stainless steel nature of the product lent itself well to a black or red background.