Logo and example of branding for a Fitness Studio named ‘Peak Performance’. The Fitness Studio was located on a Port and was expanding to cater for general public as well as Port employees. The previous branding was weak and very generic. I looked to move away from the ‘fitness’ side as this carries many generic attributes.
I wanted to move more into the ‘Sport’ brand as these tend to have a more successful format and can be more seductive in terms of advertising, I Kept it professional and corporate with use of colours, but looked to conceptualise the idea of ‘Peak Performance’ and steer away from cliché overused ‘body movement’ logo.