A logo design for a new Chefs Clothing brand. A brand that targets the smaller individual Trendy Restaurants.
These Restaurants tend to be open front kitchens, allowing the customer to see what’s going on and how the food is prepared. For that exact reason, the environment needs to look as trendy and SHARP as the restaurant itself. A key part of this environment is the Chefs themselves… They need to look SHARP!

The biggest vehicle for driving this product to said customer is the branding. The branding needs to not only be a cut above the rest of the market, but the Branding itself (Logo etc) needs to look at home in these places. It needs to wear stylishly on the garment, it needs to say ‘quality, Style, Trendy, Panache as well as SHARP.’ If the branding is wrong it could stop the customer from purchasing the product.