STYLE & SUPERWHITE POSTERS

THE WORK

Two in-house posters I created for exclusive brands for Lockhart. The idea behind these posters was to be thought provoking and interesting to bring the brands into the minds of the employees.
The first, ‘Signature Style Cutlery’ involves the use of the eternally stylish dinner jacket. The idea is to visually link this product to the jacket, implying it is not out of place with such a fashion icon.
The second is a imitation of the war poster encouraging women to come into the factories. The poster showed women in a strong and dependable light. With the strapline attached to ‘Super White’ (Only The Strong Survive) I felt this worked well with the product.