This is the brand I created for a regional restoration and maintenance company. This company had requested a complete re-brand from the name up. Previously called community clean they wanted to appear a more friendly, community based, green company, with a slight cutting edge.
I presented the company with several name options to begin with and they selected the word ‘Do’. The idea came from the connotations of being a ‘Do-er’. I also felt the name gave a slightly cutting edge feel due to its unusual nature.
The logo itself developed from a typographic representation of a person, incorporated within the word do. This is a metaphorical symbol of the person that may be a ‘Do-er’ or a person that needs something done, delivering a personal element.